Sharpen your skills, dive into trends, and network at the LSU Sales Symposium.

Today's B2B buyers are more informed, more autonomous, and more skeptical than ever before. Equipped with AI-powered research tools, peer networks, and on-demand intelligence, they complete the majority of their buying journey before engaging with sales teams. This symposium explores how artificial intelligence has fundamentally transformed the buyer-seller dynamic and what it means for sales organizations.

Through keynote presentations and expert sessions, attendees will gain insights into how buyers now make decisions, why traditional sales approaches are losing effectiveness, and what sales professionals must do differently to create value in an AI-first marketplace. The symposium brings together leading academics and practitioners to examine the strategic shifts required when buyers no longer need salespeople to buy, but desperately need them to decide

Thursday, April 9, 2026
Lod Cook Hotel & Conference Center

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